In 2025, we welcomed three new labels: 3Fifty, Bradon, and Flowerbed. Their arrival not only expanded our portfolio but also strengthened our organization. This growth requires connection, collaboration, and ownership. That is precisely where our teams made a difference this year.
Another important milestone was our rebranding. This was more than just a new look; it was a conscious moment to redefine our course and identity: who we are, what we stand for, and how we work together. This move has helped us to operate as one organization, with a clear and shared story: OneTeamOneCompany.
What gives us a lot of confidence is that our customers are also experiencing this development. They appreciate our services, especially our personal approach, short lines of communication, and committed collaboration. This forms the basis for sustainable relationships and partnerships with long-term impact.
We would also like to thank our technology partners within the ecosystem. Their cooperation and expertise enable us to continue to innovate, scale up, and create value together.
We have also made significant progress internally. We have invested in knowledge sharing, innovation, and continuous improvement. This sometimes involved experimenting, making mistakes, adjusting, and trying again. It is precisely this mindset that enables us to continue learning and growing.
At the same time, we realize that opportunities and security are not equally distributed worldwide. That is why we have made a conscious decision to give something back. Last year, we supported four organizations that are making a real difference: Make-A-Wish Netherlands, KiKa, Amnesty International, and Water for Life. Each of these organizations contributes to a world in which everyone counts through hope, health, human rights, or access to clean drinking water.
We thank our customers, partners, and colleagues for their trust and cooperation over the past year.
Our ambition for 2026 is clear: to continue raising the bar, learning, and building, so that together we can make even more of an impact, for our customers and for each other.
We wish everyone a healthy, successful, and inspiring 2026!